And your winner is… Zen named Which? Utilities Brand of the Year

We couldn’t be prouder to announce that Zen has been named the 2025 Which? Utilities Brand of the Year at the annual Which? awards event.

Seeing off stiff competition from top brands including Octopus Energy, Smarty and Talkmobile, we took home the award for the first time. Confirmation that our commitment to people and planet really has paid off.

And that really couldn’t have been clearer. “Which? Awards Celebrates Brands Putting Consumers First”, read the official announcement of Zen’s win.

With winners measured against a testing set of criteria including performance in Which? surveys, brand innovation, and value for money, Zen stood out from the pack to take home the prize.

So what does this award mean for us, and for you?

For Zen, this award is recognition of the principles that drive our business. Putting people first isn’t just a slogan for us, and the Which? Utilities Brand award proves that. We’re committed to providing the best possible service, at unbeatable value.

Our Contract Price Promise is a big part of this achievement. Our promise that your broadband price will never increase for the life of your contract puts us at odds with other major providers and stood out to Which? as one of the great things that make Zen different.

For customers, clients, and partners, the Which? Utilities Brand award stands as a mark of trust. You can be confident when you choose Zen that you’re choosing a provider that backs up its promises, that delivers when it matters, and that really does provide the best customer service around.

And especially when times are tough, that confidence is invaluable. Here’s what Which? had to say: “The Which? Awards celebrate brands that are truly providing outstanding products, services and value for customers. This feels especially important as consumer budgets are often stretched, meaning every purchase is important and considered.”

If you’re considering your next broadband purchase, it’s clear now that there really is one option that stands above the rest.

But enough of us. Let’s leave the final word to our founder and CEO Richard Tang, who could hardly contain his excitement at the announcement!