CUSTOMER PROFILE: The Local Radio Company PLC

The Local Radio Company plc owns and operates 28 local radio licences across the UK, from Falkirk in Scotland to the Isle of Wight and from Hastings to Yeovil.

The Local Radio Company plc was formed to purchase the entire share capital of Radio Investments Ltd in May 2004. Radio Investments Ltd was one of the first investors in commercial radio, investing in London's Capital Radio back in 1973. Since then, it has in various forms specialised in the development of local radio stations and is well placed to take advantage of changes in the radio industry over the next few years.

Based in High Wycombe, The Local Radio Company plc jointly own and operate the national sales house First Radio Sales in London and Manchester with UTV, creating radio advertising and marketing campaigns for their clients, including the AA, Asda, Blockbuster Entertainment, Morrisons, Tesco, Vodafone, News International and many more on 130 local radio stations across the UK, accounting for 4.7 million loyal listeners each week, which is 13% of all local commercial listening.".

Zen and The Local Radio Company PLC working together

The Local Radio Company PLC use Zen’s Business Broadband ADSL services in order to provide Internet connectivity for each of their 27 local radio stations and other remote sites and home workers. The company has found that Zen’s circuit reliability, speed and technical and customer support have been justifiably excellent business investments The remote sites and home users utilise the free multiple static IP addresses and find the monthly contract terms to reflect Zen’s confidence and flexibility that’s required, while also providing Radio Services with the quality needed.

For further information on The Local Radio Company PLC, please visit: www.thelocalradiocompany.com

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