ZEN MONTHLY - Issue 92 - October 1st 2008
If you would like to listen to the podcast for this newsletter please follow this link:
Zen Monthly October 2008 Podcast
FIVE IN A ROW
Zen Internet was rated Britain's Best ISP for the fifth year running at this year's PC Pro Reliability and Service Awards held last month. "Zen takes the top accolade the UK's best ISP for five years running, and it's abundantly clear why from the feedback we received", said the organisers. "Over 97 per cent of Zen's customers would recommend the service, which compares rather well to the average figure of 68 per cent. It excels for both customer support and reliability, being leaps ahead of the opposition". Almost 15,000 PC Pro readers took part in the survey behind the awards, answering questions about the customer support they received, the reliability and quality of the products and services they bought, and whether they'd buy from the company again. Also last month, Zen was highly commended in the annual PC Advisor ISP ratings and a finalist in the National Customer Service Awards, as well as rising to the top again - this time for its Web hosting services - in PC Pro's Best Web Host category.
PROJECT 10 TO THE 100
Google has launched a new contest for your ideas to change the world. It's providing $10 million in funding to get projects off the ground. "If you have an idea that you believe would help somebody, we want to hear about it. We're looking for ideas that will help as many people as possible, in any way, and we're committing the funding to launch them". Categories are: Community, Energy, Environment, Health, Education, Shelter and "Everything Else". The online entry form is short and simple. Deadline for submissions is the 20th of this month.
PAYPAL FUNDS SPACE FLIGHT
Internet billionaire Elon Musk, who earned his money from the sale of financial services companies including PayPal in 2002, achieved new success this week with the launch of his SpaceX Falcon 1 rocket, the first privately developed vehicle to achieve Earth orbit from a standing-start ground launch. Unlike the Billy Bob Thornton character in 'The Astronaut Farmer', who managed the feat in 2007 with a low-cost spaceship assembled in his barn, Mr Musk invested millions in the project after selling PayPal to eBay for 1.5 billion dollars.
AGONY COLUMN
As the economic slowdown crunches its way through to the bottom line at Britain's small and medium-sized businesses, the scribes at Telegraph.co.uk are teaming up to provide tips, analysis and news to guide some of the hardest-hit firms through the storm. Their advice may not reach the 50 per cent of UK businesses that a BT report says are still lacking any kind of Web presence. But some of the trailing technophobes may still stumble across the news that some extra help is available from The Treasury, which has announced new funding for each of the nine English regional development agencies. Yorkshire Forward, the agency for Yorkshire and Humberside, is using 10m of the cash transfusion to advise companies on how to become more efficient during the downturn.
BROWN BROADBAND
In his Manchester conference speech, Gordon Brown unveiled funding of 300 million for new proposals under which low-income families will receive vouchers worth up to 700 to get them connected to the Internet. The means-tested vouchers can be used to pay for broadband charges, software, technical support, or even computers where necessary. "It is now clear that pupils without Internet access are at a disadvantage to their peers. Home access is increasingly becoming an essential part of a good education and having a computer with Internet access should be seen as equally essential as having a school bag, a uniform or a pen and paper," explained Jim Knight, the minister of state for schools and learners. Earlier this year, the government laid out a three-year, 30 million plan to deliver Internet connections to students in disadvantaged families and 60 million for a two-year 'Computers for Pupils' scheme, which targeted 1,000 schools in England's most deprived areas. That money had already been spent, according to a spokesperson from the department of children, schools and families.
CRUNCHING NUMBERS
Traffic has "exploded" at the Financial Times Web site during the worldwide financial crisis. Compared to the same time in 2007, page views were up 300 per cent and unique users had jumped 250 per cent, according to Rob Grimshaw, managing director of FT.com. "It's an explosion. We've had double the normal rate of registrations on the site and treble the normal number of subscriptions. Fortunately we have very robust systems", he said. FT.com's visitor surge follow news that the BBC's business pages recorded their best ever traffic after reporting the collapse of investment bank Lehman Brothers. The BBC online story 'Lehman Bros files for bankruptcy' received more than 1.7 million page views - making it the most popular story since the business site's birth ten years ago.
NEWS FLASH
Stock in the parent company of United Airlines dropped to $3 a share from nearly $12.50 in two hours of trading last month, when Google ran a six year old article about UAL filing for bankruptcy as a fresh report on its news service. As journalists and Google pointed fingers at each other over the glitch that sank the share price, blame spread to the computers that robotically troll the Web for financial news stories and execute trades automatically. But Patrick Altoft at Blogstorm, here in the UK, blames poor Web site design.
BRICKOR MORTIS
The housing market has kicked the bucket, according to Kevin Courtney at IrishTimes.com. "Mister, this market wouldn't go voom if you put 50,000 volts through it. The property market has passed on. It's demised. Bereft of buyers, it has shuffled off this mortal coil and gone to meet the great auctioneer in the sky. It's so dead that brickor mortis has set in. This is an ex-housing market".
WARMING WARNING
Energy-comparison Web sites, where consumers go to find the best gas and electricity prices, are being manipulated by suppliers, says personal finance columnist Neil Faulkner. Some providers are delaying revelations about price rises for their cheapest tariffs to keep themselves at the top of 'best buy' tables. Comparison site operators often know that the cheapest deals on display do not tell the whole story, but they are bound by a code of conduct that requires them to accept information from suppliers at face value and include all tariffs in their comparison tables.
Details of how the e-mail account of US Republican vice-presidential candidate Sarah Palin was hacked and copies of her messages excavated for display on a 'leakers' Web site emerged last month. The FBI are on the trail. Read more at BBC News Online and Wikileaks.org
BEROCCA BALM
Following newspaper reports that blogging could be highly stressful, or even fatal, pharmaceuticals giant Bayer spotted a marketing opportunity for its 'Berocca' vitamins and minerals fizzy drink tablets. The Bayer 'Blogger Relief Pack', designed "to rescue those we rely on to feed our insatiable hunger for the weird wide web", supplies a pen holder in the shape of a deceased blogger, a stress ball, USB stress button, bubble-wrap keyring and a gift pack of Berocca tablets. Samples of the company's Germaloids and Rennie products are not included. Bloggers can apply for the pack - and have the chance to see their blog featured - by submitting a link to their nerve-racking writings at the Berocca Web site.
WRITER'S BLOCK
If you're stuck coming up with content for your (or your client's) blog, try perusing Yahoo! Answers for questions about your niche subject. Vince Blackham offers a few tips on how to mine the social media hub for content ideas. For example, he knew nothing about marathon running, but he was able to gather enough info from Yahoo! Answers to develop a good overview. "I could create a simple "How to" checklist for budding athletes entitled '10 Unforgettable Items for Your First Triathlon'," he says. Other suggestions include helping people cope with their fear of flying and tips for boosting workplace morale. There are literally thousands of ideas that a few searches can help you fathom, says Blackham, but he adds that you should also do your own research to make sure that the answers are factual and correct. "That way you don't make yourself look like an idiot by doing a simple copy and paste," he cautions.
TWITTER SEARCH
Perhaps you've never found Twitter useful enough to actually join, but you might not be above monitoring its content for trends, and other news when appropriate. The way to do that is with Summize, an integrated utility that was a standalone tool until a few weeks ago. You can save your search as an RSS feed if you're interested in following a topic at a microblogging level, which could be useful for marketers and advertisers. The advanced search interface allows you to refine your search in many different ways - by people, by geography, by posts containing links, etc. But even the basic keyword search form supports a wide variety of adjustable operators.
FEEDING FACTS
Need how-to information - or maybe you're just curious - about using RSS, blogging, Facebook and other Web 2.0 whatnots? For visual learners, the "...in Plain English" series of video tutorials (including blogging, RSS, social bookmarking, social networking, and wikis) from Commoncraft.com is a good place to start. The BBC offers a basic but clear overview of using, adding and creating newsfeeds. The "7 Things You Should Know About..." series from EDUCAUSE provides concise information on learning practices and technologies for those who want more detail. Topics include Twitter, Wikipedia and Facebook.
BBC AND GOOGLE GO MOBILE
Apple's iPhone and iPod Touch gained early access to BBC radio programmes on demand. Users of the Nokia N96 are to be among the first with the ability to run the BBC's iPlayer on their mobile phones. The service launches today. The Beeb's blogger, Mark Friend, said that the organisation's Future Media Team would continue widening availability and planned to start rolling out TV and radio on-demand to other portable devices soon, but hadn't determined which they would be. The T-Mobile G1 - that's the one now arriving at Google platform one - is sure to be top of the list. The Register has an in-depth preview of the first Google mobile device. PC Magazine is thumbs down about it.
FLASH TEST YOUR BROWSER
Visiting a Web site that relies on Flash can slow things down or even freeze your browser altogether. It can happen with Internet Explorer, Firefox, and even the shiny new 'Chrome' browser from Google. If you're having this problem regularly, you can try fixing it with an update from Adobe. The first step is to uninstall the Flash Player you're using now. Before that, check your browser's Flash running capabilities with a quick speed test provided by Google. Any overall score better than 50 is considered acceptable.
CHROME LOSES SHINE
Not many people are trying Chrome, Google's new Web browser, the Los Angeles Times reports. According to Net Applications, shortly after gaining market share in the first 24 hours of its release one month ago, the Google browser relinquished its small gains to the sector's top two, Microsoft's Internet Explorer and Mozilla's Firefox. Chrome's market share topped out at 1 per cent and then fell back to 0.77 per cent, the Web measurement firm said.
XP3
As several readers noted, the item appearing in the first edition of last month's newsletter that referred to Windows XP Service Pack 2 was well past its sell-by date and should have been a quite different story with links to more timely information about the third update in the series of Microsoft's XP-refreshing downloads.
SEO
Google's Webmaster Central blog has featured several posts recently that de-emphasise the risks and likely impact for site owners of various well-known and accepted search obstacles. They say, for example, that Flash is now fully search-engine friendly, that there is no "penalty" for duplicate content and, just a few days ago, that Webmasters should not rewrite dynamic URLs, suggesting that it might not be viewed as a legitimate tactic. Anyone who just scans the headlines might think that all of the above statements are completely accurate. But they're not. In truth, Flash is still not fully search-friendly, and certainly not equivalent to HTML in terms of search performance. Duplicate content can still decrease performance in various search metrics. (While it seems that Google does not like the term "penalised" when it comes to duplicate content, whether your pages "disappear", are "ignored" or are "penalised", the result is the same). And URL rewriting can be beneficial. Rewritten URLs look cleaner and help users, they simplify things for search crawlers, and they can display relevant keywords that help reinforce page content in a way that most search engines will take account of. Even Google rewrites URLs - sometimes on the very blog post that tells you not to do it.
DMOZ
Rumour has it that BOTW is buying DMOZ, the independent free Web directory now owned by AOL. BOTW - Best Of The Web - is the Internet's oldest directory. DMOZ - aka The Open Directory Project - is the Internet's largest, and it's the one that Google uses (www.google.co.uk/dirhp), which makes it particularly important to Web site owners looking for extra traction in search engine results.
LIFE SUPPORT
Anti-abortion and pro-abortion campaigners will be running competing ads alongside Google search results in coming months. Previously, the search engine had been accepting 'pro-choice' pay-per-click advertising but refusing 'pro-life' PPC ads. Following a legal challenge brought by the UK's Christian Institute, Google is to allow ads supporting both viewpoints. A spokesman for Marie Stopes International, a charity that runs advice centres and abortion treatment clinics, said they supported Google's decision because both sides in the debate should "be given equal opportunity to set out their arguments".
FLORAL FIGHTING
Some of the top florists in the USA are currently in the process of trying to recover from a thorny experience with Google's Local Business Center. A spurious Canadian flower provider managed to hijack a range of LBC listings and divert customers to an affiliate scheme Web site. The audacity of the scam has raised heated discussions about the legal culpability of both the beneficiary of the rip-offs and the provider of the platform for the thievery - Google. Will the search engine maintain its record of successfully denying responsibility in such cases? Other companies would not escape prosecution easily. Yellow Pages would certainly be in the dock if it listed businesses without getting permission from owners and then provided contact information that sent all the customers to a competitor.
SEARCH ENGINE OF THE MONTH
Greenseng is a search engine built on Google's Custom Search platform that measures the amount of energy used by its servers, and the computers of its users, and then purchases renewable energy certificates to offset the negative effects on the environment. Greenseng isn't designed to generate revenue through advertising. Instead, the site uses proceeds from its certification business, CO2Stats, that allows Web sites to purchase renewable energy certificates in return for a badge that labels them as "Green Certified". CO2Stats makes a site "green" by calculating its environmental footprint and buying green power (i.e. wind, solar) to compensate. The service calculates not only the energy used to power a site's server, but also the power used by client machines visiting the site. It turns out that visitors actually consume more power than the servers themselves.
Rod Fielding
Editor
(Views expressed are not necessarily those of Zen Internet Ltd).
ZEN MONTHLY - Issue 91 - September 1st 2008
If you would like to listen to the podcast for this newsletter please follow this link:
Zen Monthly September 2008 Podcast
MESSENGER TV
Microsoft has launched a video sharing service in the UK before introducing it in the US. The feature is called Messenger TV and you start it by clicking the activities button at the top of the MSN Messenger window. Once you have launched the application and your contacts have done the same, you can scroll through menus of film clips on offer and continue a conversation while watching a video together. MSN Video has partnered with Channel 4 in the UK and also adds content from MTV and Sony BMG, so there is a widening selection of videos to choose from.
SPLANDOO VIEW
Sometimes you see a video online that you want to save to watch later. There is no option to download movies from sites like MSN Video, YouTube, BlipTV or Google videos, but you can do it if you visit Splandoo.com. After finding a video that you want to save, use the drop down menu at Splandoo and paste the link into the space provided. You will be offered the usual Save dialogue when you click to download. Change the name of the file to whatever you want to call it and it will be saved as a Flash movie. If you need a viewer, try the free SWF & FLV Player from Eltima.com, or get VideoLAN (also free) from videolan.org, which handles just about any video or movie file.
BLUEJACKING
Bluejacking - sending surprise mobile phone messages to complete strangers via bluetooth - is a phenomenon that's been around for as long as there have been bluetooth phones. BluejackQ.com, the biggest bluejacking community Web site, tells you how to do it. There's a code of ethics to persuade you that it's all just harmless fun and the site has instructions about turning off the bluetooth feature of your phone if you want to stay clear of the game.
PARTIAL VIEW
According to The Guardian, it took just two complaints to The Advertising Standards Authority about an Apple iPhone TV commercial (you can watch it on the page linked below) for the watchdog to take action and ban the advertisement. The ad claimed that the iPhone offers easy access to Web sites and included the phrase "all parts of the Internet are on the iPhone". The two complainants said that the sales pitch was misleading because the iPhone did not support Flash or Java, both integral to many Web pages.
SPEED TRIALS
How often are users receiving true 3G data transmission speed with the iPhone 3G, promoted as being "twice as fast" as its predecessor? Not often enough, apparently. Most users don't seem to be experiencing the near Wi-Fi performance that the 3G spec promises. A wealth of complaints on blogs, forums, and message boards across the Web quote a range of low speeds, and few users report experiencing near-Wi-Fi performance. The speed you get depends on where you are and Wired Magazine is trying to get a handle on the scope of the problem worldwide with a global iPhone 3g speed test that it wants UK users to try.
TEXTING GOOGL
1.5 billion text messages are sent every week in the UK, according to the latest figures from the Mobile Data Association. Although the MDA says that text messaging "dominates" data usage from UK mobile phones, and is still growing at 30 per cent per annum, peripheral services are lagging behind. Google, for example, continues to delay the launch of its query-by-text service for British users, four years after its launch in North America. When it does arrive, owners of mobile phones (with or without Internet access) will be able to text queries to Google (46645, or googl on most keypads) and get an immediate response. The focus of the SMS service is to provide local results and travel information, but typing "web" and a query - e.g. 46645 web cheap cashmere cardigans - will produce a crunched-down version of the same results as a search via your PC at google.co.uk. You will also be able to check the service from your PC at www.google.co.uk/sms. For now, you can see it at work in the US and Canada at the links below.
WAYLAYING IE8
Microsoft is rolling out its new Web browser, Internet Explorer 8, and warns site designers to get ready for some of the changes it will bring. "To promote further interoperability across the Web, Microsoft will be releasing Internet Explorer 8 to render content in its most standards-compliant way by default. This helps reduce the amount of custom code developers have to write on a browser-by-browser basis. However, content written for previous versions of Internet Explorer might display differently than intended". On a per-page basis, site owners can add the following new meta tag that will persuade the new browser to display the page as if Internet Explorer 7 was being used.
PRIVATE DRIVE
The new IE8 browser from Microsoft will pose new challenges of a different kind for Google, according to UK director John Curran, interviewed by The Financial Times. It comes with an "InPrivate" setting that lets users access Web pages without disclosing any of the information Google needs to be able to deliver targeted advertising. The FT says Google has already faced public outcry over the amount of information it collects. David Mitchell, an information technology analyst at Ovum, said: "If the hype around privacy gains more credibility, more people will hit the private button. There is a potential threat here to click-through [display] advertising". The next day, August 29th, Microsoft announced that it would be integrating Me.dium, "the first crowd-powered search engine", into IE8. The "crowd" in this case, influencing what IE8 users will see, will be the 2.5 million people who have downloaded the free Me.dium Social Toolbar. "Because Me.dium's Social Search results are ranked by what people are actually looking at in the moment, we're able to prioritise the things that are hot right now, rather than counting links from months or years ago. And as the zeitgeist of the online community changes, so do the search results", said Kimball Musk, CEO of Me.dium.
HELLO SHOPPERS
Microsoft is also looking to boost its online shopping search market share with the purchase last week of popular consumer search site Ciao! - Ciao.com/Ciao.co.uk. The Munich-based shopping engine has more than 26.5 million unique visitors per month and operates in seven EC countries and languages. Microsoft said the sites would be integrated into its Live Search portal across Europe and that work was ongoing "to ensure that Live Search delivers across all categories, building on recent progress including the acquisition of Multimap and the decision to open a European Search Technology Centre this financial year".
Mozilla Labs has announced a new participation project in which anybody can put up ideas, mockups and demos of what a next-generation Web browser might look like. Mozilla, the group that oversees scores of volunteer programmers collaborating on the free Firefox Web browser, hopes to attract multiple helpers to change the way people view the Internet and is calling for developers, designers and artists across the globe to ponder the future of the browser and submit their creative ideas using anything from sample code to sketches on a single sheet of paper. As part of the project, Mozilla Labs has teamed up with San Francisco-based Adaptive Path, which created a series of concept videos that showcase the potential browser of the future. One of the videos shows how users can push, grab and lift all the objects in the browser, making surfing the Web more like moving through a 3-D space, with Web pages semantically organised in clusters. "We are trying to make people's interaction with the technology more natural and more physical," said Jesse James Garrett, co-founder and president of Adaptive Path and the man who coined the term "Ajax". Aurora isn't yet available as a product, but Adaptive Path is releasing the design and interface as a springboard for discussion and development.
OUTFOXING GOOGLE
CustomizeGoogle is a Firefox extension that enhances Google search results by adding extra information (like instant tabs for Yahoo!, Ask and Microsoft Live Search results) and removing unwanted information (like ads and spam). All features are optional and easily configured from the options menu. You can also stream search results so that you can see hundreds of listings on one page, instead of the usual top ten, or the 100 that Google allows as an optional maximum.
DECIMATED SEARCH
A Google user complains that the search engine's boast to have millions of Web page listings available for most searches is false. It won't let him see more than ten pages of results. He recommends looking elsewhere, but he might find that Google isn't alone in guarding its resources. Although other search engines tend to be less miserly, they also impose restrictions. Microsoft comes out best, typically allowing sight of 2,000 results, but Yahoo! and others usually stop working after providing a maximum of 1,000 results.
MEASURING UK SEARCH
Google Insights for Search is a new information product designed with business advertisers in mind. It crunches numbers and produces graphs to show search trends across categories (commonly referred to as verticals), geographic regions and time ranges. If you take the simple example of the search term apple, where the majority of queries will be associated with the brand Apple, Insights for Search allows you to filter results via the Food & Drink category, resulting in a view of search volume trends and related searches about apple the fruit. Ever protective of its fundamental data, Google won't put a number on any of the ups and downs portrayed in the graphs, but Insights will show businesses accurate reflections of interest in their products as affected by seasonal, regional, economic and other influences over months or years.
GAINING GREEN
The Internet is awash with information and resources about global warming, becoming carbon neutral and caring for the environment, but there is an awful lot of other stuff to wade through before you can reach it. Specialised sites are busy filtering out the Web's planet-unfriendly debris to deliver the real green. Vertical search engines like LiveGreenOrDie, GreenLinkCentral, EcoEarth and EcoSeeker return more relevant results than general search. Green Maven is one such "totally organic" search engine dedicated to rambling through the green Webscape. But this site is more than a search engine. Its creators also scout the Web for the best green articles, news and blogs and combine them in an easy to read compendium on the opening page. Click the video tab in the panel across the top, for example, where the best of the green from YouTube has been filtered for viewing.
UPDATING UPDATE
What part of turn off updates does Windows not understand? You'll get a new Windows Update soon, like it or not, says Scott Dunn at Windows Secrets. Microsoft will install a new version of Windows Update on your computer, even if you've set your PC not to download and install any updates.
WELCOMING WINDOWS 7
Microsoft raised headlines again last month, announcing that it'd be releasing details about Windows 7 - the follow up to Vista - in October. The company also launched a Windows 7 blog, and resolved to adopt "an open and honest approach" during the operating systems final development stage.
FROM MOJAVE TO MIDORI
PC Magazine's Steve Bass reports on some good humoured trickery by Microsoft marketers who convinced a bunch of Vista-hating volunteers to try out the next version of Windows, named Mojave. The testers loved it - but were then told that what they'd been using was nothing more than a well disguised version of Vista with a different name. Still more surprising is the revelation that as well as finding unorthodox ways of working around Vista's current unpopularity, Microsoft is working on a replacement for Windows itself. In five years, they will introduce Midori, an Internet-centric operating system, based on the idea of connected systems, that largely eliminates the dependencies between local applications and the hardware they run on that has existed with just about every OS - and certainly every version of Windows - over the past 20 years.
MORE ON MIDORI
With the Internet increasingly taking on the role of the PC operating system, Microsoft is preparing for the day when people realise we don't need Windows anymore and is thinking about what the company will do when the operating system becomes obsolete. An incubation project, code-named Midori, is in progress, to create a non-Windows operating system that will take advantage of technologies not available when Windows was conceived. Although Microsoft won't comment publicly on what Midori is, the company has confirmed that it exists. Leaked reports portray Midori as an Internet-centric OS - one focusing on 'cloud computing' and on-demand services - that will eliminate the need for much of the installed hardware and software that is required by a typical OS today.
PLAGIARISING PARIS
The Guardian has tried a bit of old fashioned keyword stuffing, attempting to trick its way into search engine results by peppering one of their football news Web pages with references to "Paris Hilton" and "How to make vast sums of money without working for a living", plus a few other allegedly popular search terms that we're too polite to mention here. The technique, which all the search engines have penalties for, and warn you not to use, has worked for The Guardian. Although it failed to fool Yahoo! and Microsoft Live Search, the page is listed in top ten search results by Google and Ask for some of the gratuitously added terms.
SEARCH ENGINE OF THE MONTH
"Our search engine is the Google of music", says Israeli entrepreneur Deddy Schwartz, who launched Jogli.com in July. The new search site allows users to listen to full songs and albums and claims to have more than 500 million songs and 12 million full albums in its database. The start-up is currently in its trial period (beta phase), mainly offering users search results from YouTube. Jogli enables surfers to listen to music on the site, while search results are accompanied by the songs' lyrics, links to additional albums by the same artist and by similar artists. Schartz says the main difference between Jogli and competing sites is its sheer size. "Other sites offer tens of thousands or hundreds of thousands of songs", he says, "but we've got more than 500 million".
Rod Fielding
Editor
(Views expressed are not necessarily those of Zen Internet Ltd).